Bonds - "The Queendom"

Leo Burnett

Leo Burnett Sydney, Australia

Awards

14924

Brand: Bonds
Country: Australia

Advertiser: Bonds

Title	The Queendom
Brief	It’s a ‘Chick Flick’ by Bonds, but not like any other chick flick you’ve seen before. The film shot by fashion director, Gracie Otto, features an all-female cast of six including Thelma, the very real (and really quite friendly) huntsman spider. The music for the spot was created by Kiwi artist, JessB.Set in Australia's iconic Blue Mountains, or
Agency	Leo Burnett
Campaign	The Queendom
Advertiser	Bonds
Brand	Bonds
Posted	July 2018
Business Sector	Lingerie, Underwear, Pajamas
Story	Playtime director Gracie Otto embraces the mythic Aussie landscape and classic Aussie cinema to create The Queendom, a world run by women, for women, in the latest installment in her collaboration with iconic Aussie brand Bonds.
Media Type	Television & Cinema
Length	63 seconds
Production Company	Photoplay Films
Director	Gracie Otto (PLAYTIME)
Producer	Tom Slater
Executive Producer	Oliver Lawrance
Creative Director	Daniel Pizzato
Copywriter	Holly Burgess
Art Director	Lucy Logan
Photographer	Nicole Bentley
Production Company	Playtime
Agency Producer	Eliza Malone
Chief Creative Officer	Jason Williams
Integrated Strategy	Ilona Janashvili
Content Producer	Lucy Appleyard
Print Producer	Kirstie Gadsden
Motion Design Lead	John Angless
Group Business Director	Amanda Nicoll
Account Director	Chloe Erftemeyer
Director of Photography (DOP)	Stefan Duscio
Wardrobe / Stylist	Ella Murphy
Hairdresser	Alan White
Make-Up Artist	Gillian Campbell
Editing Company	The Butchery Sydney
Music Prod Company	Bang Bang
Music Negotiator	Level Two Music
Music	Electric Dreams
Photographer's Agent	M.A.P.
Producer	Adam Watson