| Title | Explosive Print Service |
| Brief | Brother's Print AirBag is actually a guarantee that users of its printers will be covered for unexpected maintenance and spare parts. But this spot imagines it as the printer version of a car airbag, with amusing results. |
| Agency | Grabarz & Partner |
| Campaign | Explosive Print Service |
| Advertiser | Brother International Corporation |
| Brand | PRINT AirBag |
| Posted | November 2018 |
| Business Sector | Environmental & Animal Issues |
| Story | In 2017 Brother wanted us to focus the public’s attention on their newly developed PRINT AirBag. Said PRINT AirBag is an additional warranty for your printer, that covers the replacement of wear parts and thus prevents extra costs. Our task, then, was to create a TV ad that communicated this rather dry subject in an engaging way. |
| Media Type | Television |
| Chief Creative Officer | Ralf Heuel |
| Group Creative Director | Florian Kitzing |
| Copywriter | Tim Bozek |
| Copywriter | Lars Lindigkeit |
| Copywriter | Matthias Hardt |
| Art Director | Caner Ergel |
| Art Director | Jan Riggert |
| Production Company | It's Us |
| Chief Executive Officer (CEO) | Ben Föhr |
| Director | Claas Ortmann |
| Producer | Hakan Çırak |
| Producer | Svenja Handke |
| Agency Producer | Anka Gerbes |
| Account Manager | Niklas Feuerle |
| Account Manager | Denise Ewald |
| Head of Marketing | Paul Schalk |
| Post Production | Slaughterhouse GmbH |
| Music Prod Company | Supreme Music |