| Title | Big Bell |
| Agency | Edelman |
| Campaign | Big Bell |
| Advertiser | Taco Bell |
| Brand | Taco Bell |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Restaurants & Fast Food |
| Story | Edelman was tasked with driving awareness and buzz for Taco Bell's first London restaurant openings, in a way that felt relevant to Taco Bell but also to everyday Londoners. The city's iconic clock tower Big Ben – with its famous hourly chimes – was obliged to remain silent for four years during repairs. But what if Londoners could be fooled into thinking their beloved bell had sprung back to life? First, Taco Bell's logo vanished from online platforms, prompting social conversation. Then, Big Ben's chime tolled anew in a bold stunt designed to delight passers-by and earn the media’s attention. |
| Media Type | Ambient |
| Length | |
| Post Production | Priory Post |
| Audio | Offset Audio |
| Chief Creative Officer | Mattias Ronge |
| Chief Creative Officer | Stefan Ronge |
| Chief Innovation Officer | Anders Hallén |
| Creative Director | Jamie Cordwell |
| Account Executive | Annabelle Bould |
| Agency Producer | Guen Murroni |
| Managing Director | Lucy Melling |
| Executive Creative Director | Jordan Atlas |
| Associate Creative Director | Julie Blakely |
| Copywriter | Gabe Duran |
| Junior Designer | Anna Schultz |
| Global Client Director | Jill Knisley |
| Account Supervisor | Katie Brownstein |
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