| Title | YuMi & Bocelli |
| Brief | This campaign set out to challenge the belief that humans and robots are incompatible. By placing the robot YuMi in the role of conductor at a live orchestral performance, this often feared technology was given a warmer side. Our greatest feats are those we achieve together, whether it's with our fellow human beings or with the technology that aids us. |
| Agency | House of Communication Zurich |
| Campaign | YuMi & Bocelli |
| Advertiser | ABB Asea Brown Boveri Ltd |
| Brand | ABB YuMi |
| Posted | November 2018 |
| Business Sector | Environmental & Animal Issues |
| Story | ABB’s YuMi is a collaborative industrial robot that is helping transform smallparts manufacturing around the world. |
| Media Type | Case Study |
| Graphic Designer | Tizian Lienhard |
| Art Director | Denis Schwarz |
| Copywriter | Henry Clarke |
| Copywriter | Jan Krohn |
| Executive Creative Director | Raul Serrat |
| Creative Director | Michael Kathe |
| Creative Director | Reto Clement |
| Public Relations Agency | Hering Schuppener |
| Production Company Producer | EFEX GmbH |
| Account Director | Nathalie Kineider |
| Account Manager | Nicolas Gspan |
| Client Chief Executive Officer | Ulrich Spiesshofer |
| Client Group Senior Vice President | Chris Sieder |
| Client Head of Global Media | Saswato Das |
| Client Group Vice President | Amélie Ponchau |
More Work
SEE ALLEssence of Lions
- BRAND:
- ZSC Lions
- AGENCY:
- House of Communication Zurich