Torrey Owens

Torrey Owens

Creative Director at Pearl Technology Holdings
Dallas/Fort Worth Area, United States

About me

Creative Director with extensive experience in UI/UX (Design), advertising, broadcast TV, digital and multimedia.


Creative Director
Pearl Technology Holdings
United States
September 2016 - Present (4 years)
Dallas/Fort Worth Area
Pearl Technology Holdings, LLC is an automotive technology incubator based in Dallas, TX. Our mission is to always push the boundaries; to constantly look at things from a different perspective and deliver groundbreaking technologies to market year after year. Our Pearl 360 platform simplifies how dealers acquire and market their inventory using 4 key strategies:
- Buying cars directly from consumers
- Automatically marketing upgrade options to your customers based on their current monthly payment
- Empowering your salespeople to engage prospects on their smartphone
- Driving conquest traffic into your dealership

What I do:
It is my duty and passion to ideate creative concepts and direction to ensure exceptional and compliant design execution across all platforms. Responsibilities include mentoring design team and client design team members in Responsive and Adaptive principles while delegating everyday responsibilities to designers. As the creative director, I present clear ideas and concepts to clients and other team members while also pitching in and offering hands on experience to provide clear direction team members.

Responsibilities included:
- Lead on all print/digital design ideation and concept for Pearl Technology products and brand.
- Aligned digital media plans with business objectives and translate into digital campaign ideas, content and assets
- Collaborated with digital, creative and technical teams to design and produce digital campaign plans and creative assets
- Leveraged campaign data to design, direct and optimize digital strategies, campaigns and assets
Creative Director
United States
March 2015 - September 2016 (1 year 6 months)
Dallas/Fort Worth Area
FacilitySource encompasses the very best in real time facility support software as well as robust transaction centers for customer relations and vendor management. Our Facility Maintenance Optimization (FMO) approach is ideal for multi-unit operators looking to reduce cost and understand facility support trends.

What I do:
As Creative Director, I facilitated the creation of high impact projects from concept to completion. Serving as a brand ambassador for FacilitySource's guidelines and work closely with the marketing director, other marketing team members including internal clients to ensure protection of the brand.

Responsibilities included:
- Worked and lead team members on visual identity, language and brand representation working with the Head of Marketing and Sales.
- Developed strong brand campaigns inclusive of creative, copy and execution plans.
- Assisted in the development of marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for omni-channel marketing.
Associate Creative Director
Publicis Hawkeye
United States
April 2014 - September 2014 (5 months)
Helped transform great ideas into engaging creative that captures imaginations across the world through effective concept development, skillful art direction and inspiring design direction for Capital One brand.
Sr. Art Director
Dallas, United States
May 2013 - April 2014 (11 months)
Idea generation, concept development and visualization for AT&T brand across Hispanic and Multicultural markets. Managing and developing a range of digital, broadcast, and print projects from discovery to launch.
Art Director
United States
2012 - 2013 (1 year)
Created digital experiences by means of art direction. Work alongside developers and the lead Creative Director to support project lifecycle and design for some the biggest brands such as 7-Eleven, Dunkin Donuts, and The New Yorker Hotel. HipLogiq was previously Social Compass.


Computer Science

1995 - 2000 (5 years)

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