Dallas/Fort Worth Area
Pearl Technology Holdings, LLC is an automotive technology incubator based in Dallas, TX. Our mission is to always push the boundaries; to constantly look at things from a different perspective and deliver groundbreaking technologies to market year after year. Our Pearl 360 platform simplifies how dealers acquire and market their inventory using 4 key strategies:
- Buying cars directly from consumers
- Automatically marketing upgrade options to your customers based on their current monthly payment
- Empowering your salespeople to engage prospects on their smartphone
- Driving conquest traffic into your dealership
What I do:
It is my duty and passion to ideate creative concepts and direction to ensure exceptional and compliant design execution across all platforms. Responsibilities include mentoring design team and client design team members in Responsive and Adaptive principles while delegating everyday responsibilities to designers. As the creative director, I present clear ideas and concepts to clients and other team members while also pitching in and offering hands on experience to provide clear direction team members.
- Lead on all print/digital design ideation and concept for Pearl Technology products and brand.
- Aligned digital media plans with business objectives and translate into digital campaign ideas, content and assets
- Collaborated with digital, creative and technical teams to design and produce digital campaign plans and creative assets
- Leveraged campaign data to design, direct and optimize digital strategies, campaigns and assets