| Title | HORNBACH “In your corner.” |
| Agency | HeimatTBWA\ |
| Campaign | HORNBACH “In your corner.” |
| Advertiser | Hornbach |
| Brand | Hornbach |
| Posted | November 2018 |
| Business Sector | Transport, Travel and Tourism |
| Story | HORNBACH is known for their massive product range. So massive that people tend to forget that there's more to a great DIY store: Amazing service. The HORNBACH Interconnented Retail services entail a series of various online and offline services for the DIY-er, such as a professional wood-cutting service, transporter rental, reserve & collect, machinery rental and many, many more.Sounds like a dry subject? Can you communicate such a factual message and still show a sense of humor?HORNBACH accepted the challenge to visualize the perfect interplay of the Interconnected retail services with a cinematic, rapid camera ride through their massive markets, only coming to a halt when we are right in the middle of the service in question. Paired with visual comedy and the typical dry HORNBACH humor, the ride through the services ends with a thought-provoking, crucial question:What would your project be ... without HORNBACH's Interconnected Retail? |
| Media Type | Television |
| Creative Director | Marlon Fischer |
| Creative Director | Felix Pfannmüller |
| Copywriter | Teresa Guggenberger |
| Art Director | Andrés Escobar |
| Art Director | Sascha Jörres |
| Photographer | Peter Matjasko |
| Production Company | KANU FILM GMBH |
| Director | Andre Maat |
| Producer | Ivo Van Riet |
| Agency Producer | Kerstin Heffels |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer | Matthias Storath |
| Account Management Supervisor | Philippe Brandt |
| Account Management Supervisor | Tim Holtkötter |
| Account Manager | Franziska Lequen |
| Executive Producer | Lutz Müller |
| Editor | Marty Schenk |
| Editor | Paul Schwabe |
| Music Composer | Rudolf Moser |
| Sound Design Company | LOFT Studios GmbH |
| Sound Producer | Cerstin Cassidy |
| Sound Producer | Alexander Stothfang |
| Sound Designer | David Arnold |
| Special Effects / VFX | Arri Mitte |
| Production Designer | Roland Mylanus |