| Title | Atomic Girl |
| Agency | Not Perfect Vilnius |
| Campaign | Atomic girl |
| Advertiser | Edukaciniai |
| Brand | Edukaciniai |
| Posted | November 2018 |
| Business Sector | Online Retail, E-store |
| Tagline | Don't do that mistake |
| Story | Choosing the right present is always a tough decision and can easily lead to failing child's expectation. Edukaciniai.lt - an online toy shop invites parents to encourage their kids to make their own gift wish list. |
| Philosophy | Dramatize wrong gift effect. |
| Problem | Parents were not aware about possibility to make gift wish list. |
| Result | A visually arresting image of child's reaction to the wrong gift produced a memorable and powerful message, valid for all parents. |
| Media Type | Poster |
| Creative Director | Marius Lukosius |
| Art Director | Viktorija Rumiancevaite |
| Graphic Designer | Lukas Misevicius |
| Photographer | Tomas Kauneckas |
| Copywriter | Rokas Eltermanas |
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