Benedict Pringle

Benedict Pringle

Head Of Account Management at The&Partnership London
London, United Kingdom, United Kingdom

About me

Advertising professional with experience across a range of accounts including Mercedes-Benz, The Economist, adidas and PepsiCo. Has an unhealthy fascination with the grubbiest part of the dirtiest business, see www.politicaladvertising.co.uk for a taster.

Positions

Head Of Account Management
London, United Kingdom
September 2018 - Present (2 years 3 months)
Co-Founder
Coalition for Reform in Political Advertising
United Kingdom
May 2018 - Present (2 years 7 months)
Founder
politicaladvertising.co.uk
United Kingdom
October 2008 - Present (12 years 2 months)
Politicaladvertising.co.uk is a website for those who have an unhealthy fascination with the grubbiest part of the dirtiest business.

It provides analysis on all aspects of political marketing and comments on political advertising from around the globe.

It is politically neutral and focuses purely on the strategies, appeal and effectiveness of campaigns. See less

Business Director
London, United Kingdom
November 2017 - September 2018 (10 months)
New Business Director
London, United Kingdom
February 2016 - November 2017 (1 year 9 months)
I ran AMV's new business operation. I was responsible for early stage relationships with clients, writing and producing the responses to all requests for information, managing relationships with intermediaries and running agency new business processes.
Board Account Director
London, United Kingdom
February 2016 - November 2017 (1 year 9 months)
I was responsible for the Mercedes-Benz passenger car and Smart car account. We were the client’s agency of record for all ATL, social and digital communications, both B2C and B2B.

I was also responsible for the global Dewar’s whisky account, which was part of the agency’s Bacardi business.

Account Director
London, United Kingdom
2012 - 2016 (4 years)
I had day-to-day responsibility for all ATL and digital communications, both B2C and B2B, for the Mercedes-Benz passenger car and Smart car account.

I was also the main contact for the agency's new business operation. I was responsible for writing and producing the responses to all requests for information, managing relationships with intermediaries and running agency new business processes.

As an Account Director I also worked on The Economist, Adidas, Foot Locker, Frontline and National Housing Federation accounts.
Scholar
The Marketing Academy
United Kingdom
2014 - 2015 (1 year)
The Marketing Academy identifies, nurtures and develops the marketing talent of today and develops them into the leaders of tomorrow through an intensive 1 year scholarship programme provided by high-profile mentors, coaches and business leaders, coupled with intensive learning programmes.

Account Manager
London, United Kingdom
2009 - 2012 (3 years)
I was the account manager and social media community manager for the integrated Doritos account. I managed the production of Doritos Dip Desperado, the 3rd most creatively awarded campaign in the world, 2012 (Gunn Report).

I was also the account manager on the BlackBerry Global account and managed a network of agencies across the EMEA region.
account executive
London, United Kingdom
2008 - 2009 (1 year)

I worked on the PepsiCo snacks account, which was at that time the agency's biggest integrated account.

I managed website builds and online display productions for various brands within the portfolio including Walkers Sensations and Doritos.

Education

2.1 in Politics

2004 - 2008 (4 years)

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