| Title | Bronki Booster |
| Brief | We created a kids’ content series called the Bronki Boosters. It consists of a cartoon show, comic book series, instructional video platform and product line that places asthma inhalers at the centre of the story.The story mirrors the struggles that ordinary children with asthma face every day. It follows our characters, Iggy and Wisp, in an intergalactic battle for air against the evil Skyron and his nasty Constrictors. Armed with magical inhalers called Bronki Boosters, they perform the same ritual that young kids with asthma struggle to remember every day.Fully functioning Bronki Booster asthma inhalers will be available in-store to create a completely immersive experience for the kids.Working with the content educate, Bronki Boosters aim to educate while it entertains. Teaching young kids about the correct use of their inhalers, reducing the risk of serious attacks and hopefully saving lives. |
| Agency |
VMLY&R Cape Town
|
| Campaign |
Bronki Booster
|
| Advertiser |
Cipla
|
| Brand |
Bronki Booster
|
| Posted | November 2018 |
| Business Sector | Hygiene & Personal Care Products
|
| Story | Asthma affects about 8% of children. That’s over one hundred and forty-five million kids, worldwide. It’s these early years when most asthma-related fatalities happen. Kids are more sensitive to dust and pollution than adults and haven’t learnt to self-medicate or to use their inhalers correctly without assistance.When kids reach between 4 and 8, their risk increases as they leave the safety of their primary caregiver and head off on their own to school.We knew that if we could get kids to become familiar with their asthma pumps, and learn how to use them correctly from as young an age as possible, we could decrease the number of serious asthma attacks and potentially save lives. |
| Media Type |
Product Design/Development
|
| Chief Creative Officer |
Ryan McManus
|
| Chief Creative Officer |
Jason Xenopoulos
|
| Creative Director |
Adam Whitehouse
|
| Copywriter |
Karmen Wessels
|
| Art Director |
Carla Bekker
|
| Art Director |
Ben Wiid
|
| Illustrator |
Kronk
|
| Strategist |
Robynne Bisset
|
| Director of Client Engagement |
Chetna Boola
|
| Client Engagement |
Tanya Horak
|
| Production Manager |
Lara-Jean Matthews
|
| Traffic Manager |
Cherryl Kidd
|
| Production Company |
Rocket Fuel Inc.
|
| Animation |
Ritual
|
| Print Production Company |
Jetline
|
| Sound Design Company |
Resonate Audio
|