Genius Gluten Free - "Volcano"

TMW Unlimited

TMW Unlimited London, United Kingdom

1786

Title	Volcano
Agency	TMW Unlimited
Campaign	What's Your Gut Feeling
Advertiser	Genius Gluten Free
Brand	Genius Gluten Free
Date of First Broadcast/Publication	2018 / 11
Business Sector	Biscuits, Bread, Crispbread
Philosophy	Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited. The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to life through a series of visual metaphors, including a prickly cactus, a wrecking ball and an inflated puffer fish. A smiling flower and a disco dancer are amongst the visual images that then follow to bring to life the contrasting happier, more comfortable feelings you get eating gluten-free. The new social and out of home ads - along with banners, created by a third party – form part of a key wave of activity for Genius across Facebook, Instagram, YouTube, out of home and online.
Media Type	Digital
Length	10 seconds
Senior Account Manager	Sophie Chaytor-Grubb
Group Account Director	Nicola Anderson
Senior Designer	Nick Raven
Designer	Matt Walton
Head of Motion	Lloyd Francis
Design Director	Lorena Teruel
Creative Director	Phil Rhodes
Media Agency	Mediacom Worldwide Network