Simon Rehsche
Creative Director at Heimat
Zürich, Switzerland
TitleRead Upright
Agency
Campaign Read Upright
Advertiser Kieser Training
Brand Kieser Training
Date of First Broadcast/Publication 2019 / 5
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Story Let’s call it “cell phone stoop”. Back pain is a widespread malady, but it has been exaggerated by mobile devices, as we’re always bending our necks to peer at their screens. With the help of Heimat, Swiss fitness company Kieser Training decided to take action while also promoting its expertise. It did a deal with leading press sites to come up with a mobile app that unlocked articles based on the reader’s posture. Readers were forced to raise their phones to the healthiest position before their chosen article could be unlocked (and paid for) by the fitness company.
Media Type Mobile Advertising
Length
Creative Director
Creative Director
Creative Director
Art Director

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