| Title | Fight Fire With Fire |
| Agency | Alma |
| Campaign | Fight Fire With Fire |
| Advertiser | Crowdrise |
| Brand | Crowdrise |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Roughly 65 million fire emojis are used every day throughout social media. While most of the time this popular emoji is used to add spice to a light-hearted tweet, we wanted to take that energy and use it to help those affected by the very real fires happening in California. So, we are responding to tweets that include the fire emoji, driving Twitter users towards our donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. Help us by spreading awareness to our #FightFireWithFire donation campaign. Link to donation site: https://www.crowdrise.com/o/en/campaign/fight-fire-with-fire |
| Media Type | Social Media |
| More Information | https://www.crowdrise.com/o/en/campaign/fight-fire-with-fire |
| Director, Strategy & Intergrated Solutions | Carly Sutherland |
| Creative Director | Gabriel Reyes |
| Creative Director | Gabriel Ferrer |
| Lead Digital Content Creator | Samantha Lemoine |
| Digital Content Creator | Michelle Robles |
| Digital Content Creator | Miguel Clark |
| VP Digital | Michael Sotelo |
| Junior Art Director | Danae Nunez |
| Junior Copywriter | Nicholas Perez-Molino |