Melissa Charland
Associate Creative Director at Publicis Montreal
Canada
TitleColour can change everything 1
Agency
Campaign Wrong Colours
Advertiser Volkswagen
Brand Volkswagen Jetta
Date of First Broadcast/Publication
Business Sector Cars
Story Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.
Media Type Print
Executive Creative Director
Art Director
Art Director
Copywriter
Illustrator
Account Director
Strategist

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