Andrew McCowan

Andrew McCowan

Strategy Director at The Core Agency
Sydney , Australia

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Strategy Director
Andrew is an award-winning strategic thinker who has been a brand planner for over 25 years.He has been the planning lead across a wide range of brands and categories around the world – working across clients including Kellogg’s, Nestle, Kimberly Clark, Johnson & Johnson, Unilever, Diageo, McWilliams Wines, Reckitt Benkiser, Vodafone, HSBC and Transport for NSW. Plus, government campaigns in health and family/community welfare.Prior to joining us, he was Head of Planning at JWT Sydney for 11 years and then internal consultant as Head of Insights to JWT Australia for five years.As well as his role at Core, Andrew is studying for his PhD and lecturing at the School of Communication of the University of Technology Sydney. 
t Benkiser, Vodafone, HSBC and Transport for NSW. Plus, government campaigns in health and family/community welfare.Prior to joining us, he was Head of Planning at JWT Sydney for 11 years and then internal consultant as Head of Insights to JWT Australia for five years.As well as his role at Core, Andrew is studying for his PhD and lecturing at the School of Communication of the University of Technology Sydney. 

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