Andrew McCowan
Strategy Director at The Core Agency
Sydney , Australia
TitlePour & Feed
Agency
Campaign Pour & Feed
Advertiser Osmocote
Brand Osmocote
PostedFebruary 2020
Business Sector Gardening Instruments & Products, Garden Furniture
Story Indoor plant frenzy is real and contagious. Our feeds are filled with tasteful pics of leafy living rooms. #crazyindoorplantpeople trade hot tips on secret groups to keep their Monsteras happy, healthy and grammable… The benefits of indoor planting are undeniably plentiful - great for mental health, eco-friendly and aesthetically divine. But reaping these rewards can be a bloody frustrating process. With ‘Pour + Feed’, a ready-to-use fertiliser, Osmocote offers a simple solution for the green-gilled green-thumb. Photoplay / Playtime's comedy connoisseur Stef Smith steps in to direct this charming new spot, reminding us that plants have feelings too and they need that constant TLC.
Media Type Television
Length
Production Company
Director
Director of Photography (DOP)
Production Designer
Producer
Executive Producer
Executive Producer
Business Director Rebecca Turner
Editor
Music Composer
ECD
Senior Writer
Senior Art Director
ECD
Business Executive
Strategy Director

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