I have over 18 years experience in Digital creative & strategy, both locally and in global markets. It’s been a love/hate thing…
I love to see digital experiences and interactions function as a strategic tool – I hate seeing digital communication flounder as a superfluous cosmetic device. I love creative teams that can work collectively towards a unified goal – I hate passengers and turf protectors.
I love clients with a vision – I’m wary of those brainwashed by the cliches of the ‘new digital economy’. I love the UX experience design process – I hate the formulas and gimmicks that makes most digital experiences feel the same.
I love creating time-based, geo-relevant interactive media – I hate spinning 3d logos, icons with wings on and the growing plethora of digi-babble bullsh_t. I love technology that can engage a crowd into a collective experience – I hate the way technology can make us feel isolated.
95% of the time – I love what I get to do in this job.