Laurent Ezekiel

Laurent Ezekiel

CMO at WPP
New York, United States

About me

Sixteen years in digital transformation and media, having started my working life with five years in advertising, I have been fortunate to have a career that spans across marketing services. As a key executive at Publicis Groupe my role is divided between leading Digitas in North America and International, Groupe Client Leader (GCL) on the GSK business and extensive global business development.

As President of Digitas North America and International I am based in New York. Along with the management team we led Digitas North America to a record year in 2017 - it’s biggest and best to date.

I also oversee or sponsor several global clients or Groupe’s biggest pitches. Major wins include GSK media with an estimated spend of $1.7Bn. I’ve been the Groupe Client Leader on the GSK business since 2016.

Over the last decade, our growth has resulted in expansion across the Middle East and APAC, and I opened offices in Dubai, Sydney and relaunched our Hong Kong offices off the back of the Shangri-La pitch win.

My focus has also been on growth for Publicis Groupe, by driving ‘Power of One’ delivery during major global account reviews. This proposition brings together the four solution hubs: Publicis Communications, Publicis Media, Publicis Healthcare and Publicis.Sapient. Working closely with the Global Chairman & CEO, Chief Strategy Officer and Publicis Media CEO, I have been part of the Publicis leadership responsible for the recent run of wins.

Languages
  • French - Native

Positions

CMO
London, United Kingdom
December 2018 - Present (1 month)
President, North America & International, Digitas / Publicis Groupe Client Leader: GSK
New York, United States
March 2003 - December 2018 (15 years 9 months)
Mar 2016 – Oct 2017 : Digitas New York -- Global Client Leader: GSK -- Publicis.Sapient Leader: Samsung
Mar 2011 – Mar 2016 : Worldwide Client Services Director & Head of Global Clients (Digitas, formerly LBi) (London)
Feb 2007 – Mar 2011: Client Services Director (Digitas, formerly LBi) (London)
Jun 2005 – Feb 2007: Account Director (Digitas, formerly LBi) (London)
Mar 2003 – Jun 2005 : Senior Account Director (Digitas, formerly LBi) (London)
Senior Account Director
London, United Kingdom
2000 - 2003 (3 years)
Senior Account Director across Pan-European accounts working closely with the Grey Network prior to the acquisition by WPP

Worked on Masterfoods, P&G

Education

MSc Environment and Development Geography

1996 - 1997 (1 year)

BSc Geography

1993 - 1996 (3 years)

Baccalauréat B

1978 - 1993 (15 years)

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