Anuja Dehpande

Anuja Dehpande

Brand & Communication Enthusiast | Experienced in TTL Marketing for Leading CPG at Former Employee of L&K Saatchi & Saatchi
Toronto, Canada

About me

A versatile, team-oriented and a performing Communication & Marketing Connoisseur offering 3+ years of progressive experience in building integrated marketing campaigns with a finer understanding of consumer behaviour and strong creative and management skills.

I have a proven track record of developing and executing the diverse TTL projects across categories ranging from 360-degree marcom campaigns to tactical media specific activations (TV, Print, digital, OOH, in-store, packaging etc.) for MNCs.

Delivers as a custodian of the brand, keeping it on track to achieve objectives while pushing to strengthen and expand the business.

Leads by showing passion for game-changing ideas, contributing to and supporting the work.

Positions

Volunteer
Bloomingdale Limousine
Canada
June 2016 - July 2017 (1 year 1 month)
• Responsibilities included dispatching in a fast pace environment.
• Managed daily customer service requirements and client relationships.
• Monitored transportation costs and target areas that yield improvements and cost saving.
• Provided accurate and timely reports.
Senior Account Executive
Mumbai, India
June 2015 - July 2016 (1 year 1 month)
Clients: Olay & Pampers (P&G)
• Managed the integrated marketing campaigns, worked closely with the Digital and PR agency along with the brand team to ensure the strategy and communication objective of the brand are always met.
• Accomplished different campaigns with different female celebrities and ensured smooth execution and delivery of the campaign while liaised with the brand team, creative team and production houses.
• Worked closely with regional brand manager to drive integrated marketing communications across India, providing strategic support in the executing of marketing campaigns.
• Proven track record of being able to expand revenue from the existing accounts.
• Handled the charge of managing budgets, campaign costs and invoicing clients and maintain financial statements for daily activities.
• Executed BTL works like packaging, sticker, banner, in-store etc.
Account Executive
Mumbai, India
June 2014 - May 2015 (11 months)
• Managed brand promotional campaigns on mainline and digital platforms. This required an in-depth understanding of the brand keeping the regional & cultural preferences in mind like creating TVC’s in 7 different local languages and maintaining the monthly digital conversations of the brand.
• Execution of Print & BTL collateral for Olay and adaption of Global ATL assets for both Olay & Pampers, under the supervision of Account Manager.
• Liaised with brand team on daily basis addressing new briefs and implementing feedback on existing projects.
• Simultaneously managed multiple projects and ensured timelines are met.
• Researched on new business leads and pitched for new business.
Management Trainee
Mumbai, India
November 2013 - May 2014 (6 months)
• Tasked to prove support to Account Manager who led Olay & Pampers for the Indian market.
• Responsible for the execution of ATL communications with the specific focus on Print and TV.
• Monitored competitor activity and trends and initiated remedial action.
• Maintained paperwork and perform basic administrative tasks.
Management Trainee
Mumbai, India
June 2013 - November 2013 (5 months)
Client: Anand Milk Producers Union Limited (Amul)
• Worked with the Account Director and developed innovative advertising strategies.
• Experienced in handling operational execution of Print, Digital and OOH as day to day responsibilities.
• Conducted market research and competitor analysis.
Intern
Mumbai, India
April 2012 - June 2012 (2 months)
Client: Reliance Telecommunication
• Provided support to Group Account Manager and Account Planner who led Reliance for the Indian market.
• Responsibilities included providing support in the execution of ATL communications with the specific focus on Print & TV.
• Learned the basics of advertising with special emphasis on BTL creatives including in-store, banner and brochure.

Education

Post Graduation Program

September 2018 - August 2019 (11 months)
Strategic Relationship Marketing

Post Graduation Diploma

2011 - 2013 (2 years)
Marketing • Did a Live Project (Rural Market Research) for Eureka Forbes.

Bachelor's in Mass Media

2008 - 2011 (3 years)
Advertising

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