Title | Living Coral |
Title (original language) | #KEEPLIVINGCORAL |
Agency | White Rabbit |
Campaign | Colour of the Year 2019 |
Advertiser | WWF |
Brand | WWF Hungary |
Date of First Broadcast/Publication | 2019 / 1 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems. #keeplivingcoral recreates Pantone’s Living Coral visual using garbage taken from the oceans: a contradiction that exposes the ugly truth. |
Media Type | |
Head of Brand Communications | Alexa Antal |
Copywriter | Adam Lenart |
Chief Creative Officer | Istvan Bracsok |
Chief Creative Officer | Levente Kovacs |
Art Director | Marcos Mendes Tanaka |
Copywriter | André Nunes Bueno |
Digital Manager | Borbala Tumo |
Account Director | Beata Stumpf |
Client Services Director | Levente Balint |
Account Managers | Lilla Katona |
Photographer | Thirza Schaap |
Associate Creative Director | Luis Paulo Gatti |