Alexa Antal
Head of Brand Communications at White Rabbit
Budapest, Hungary
TitleLiving Coral
Title (original language)#KEEPLIVINGCORAL
Agency
Campaign Colour of the Year 2019
Advertiser WWF
Brand WWF Hungary
Date of First Broadcast/Publication 2019 / 1
Business Sector Institutional/Public Interest/Non-Profit Org.
Story For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems. #keeplivingcoral recreates Pantone’s Living Coral visual using garbage taken from the oceans: a contradiction that exposes the ugly truth.
Media Type Print
Head of Brand Communications
Copywriter
Chief Creative Officer
Chief Creative Officer
Art Director
Copywriter
Digital Manager
Account Director
Client Services Director
Account Managers
Photographer
Associate Creative Director

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