Title | Justify Nothing |
Agency | antoni GmbH |
Campaign | Justify Nothing |
Advertiser | Daimler AG |
Brand | Mercedes-Benz B-Class |
Date of First Broadcast/Publication | 2019 / 2 |
Business Sector | Cars |
Story | The central character in the one-minute TV spot is a university professor who takes his small grandson to work with him. Together the duo has an eventful day, and attracts surprised glances e.g. during a lecture, when the young guest pipes up very audibly from his grandfather's bum bag. At the end of the day they review the events during a ride in the B-Class. This is combined with impressions of the day using photos from the professor's relationship with his daughter, which he concludes with the remark that in the 21st Century, nobody has to justify anything any longer – either for decisions or for a personal lifestyle. In line with this, the campaign claim is "Justify nothing". |
Media Type | Television & Cinema |
Length | |
Production Company | Pulse Films |
Executive Creative Director | Marcell Francke |
Creative Director | Lucas Schneider |
Creative Director | David Kauder |
Art Director | Catharina Sonnenberg |
Copywriter | Erick Barrios |
Account Director | Rebecca Otte-Sander |
Account Manager | Yvonne Mielke |
Executive Agency Producer | Geraldine Gramenz-Hohlbein |
Agency Producer | Maks Ciechanowski. |
Director | D.A.R.Y.L |
Director of Photography (DOP) | Lol Crowley |
Production Company Producer | Neil Andrews |
Editor | Sam Ostrove |
Editor | Scott Butzer |
Production Designer | Jacqueline Abrahams |
Costume | Hannah Edwards |
Post Production | Slaughterhouse Berlin |
Sound Mix | Wave London |
Sound Mix | Studiofunk |
Voice | David Wilmot |