McDonald's - "McHive: The World's Smallest McDonald's"

DDB Oslo AS

DDB Oslo AS Oslo, Norway

Awards

9699

Brand: McDonald's
Country: Norway

Advertiser: McDonald's

Title	McHive: The World's Smallest McDonald's
Agency	DDB Oslo AS
Campaign	McHive
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2019
Business Sector	Restaurants & Fast Food
Tagline	Big enough to make a difference
Story	Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative.
Media Type	Case Study
Length	58 seconds
Chief Creative Officer	Andreas Dahlqvist
Copywriter	Petter Dixelius
Art Director	Joel Ekstrand
Account Manager	Stina Nyberg
Senior Client Director	Jens Welin
Senior Client Manager	Jeanette Ytterman
Art Director	Joel Ekstrand
Copywriter	Petter Dixelius
Client Manager	Stina Nyberg
Creative Producer	Tobias Bergenwall
Graphic Designer	Daniel Liljas
Graphic Designer	Fredrik Kjellström
Communication Planner	Jesper Andersson
Social Media and Content Manager	Jonas Eriksson
Social Media Strategist	Kevin Beaulier
PR Director	Susanne Johansson
Designer	Nicklas Nilsson
Photographer	Christian Björnerhag
Grade	Christian Björnerhag
Photographer	Natan Gullström
Photographer	Olle Lindblom
Editor	Natan Gullström
Post-production Producer	Denice Heurlin
Marketing Director	Christoffer Rönnblad
Senior Marketing Manager	Lisa Palm Danielsson
Marketing Manager	Selma Felic
Project Manager	Annakarin Lewald