| Title | OSOM transformations |
| Agency | Voskhod |
| Campaign | OSOM transformations |
| Advertiser | OSOM finance |
| Brand | OSOM finance |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Digital service OSOM finance offers a revolutionary approach to finance management. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation. There are no common colors, fonts or sizes in the corporate identity. There is an infinite number of varied solutions that fit into a single graphic identity system. It became possible thanks to implementation in typography the technique of morphing which is common for computer animation. This technique allows to smoothly transform font variations and its color pallet as well. |
| Media Type | Applications |
| Length | |
| Market | Estonia |
| Brand design director | Vladislav Derevyannykh |
| Art Director | Alexey Klimov |
| Designer | Maxim Geychenko |
| Creative Digital Director | Dmitry Maslakov |
| Digital designer | Anna Maslyakova |
| Tech Lead | Valery Zakharov |
| Account manager | Elizaveta Sokolova |