| Philosophy | For the launch of its Silver Slam Tournament in Southeast Asia, esports platform Mogul.gg released 'Play the Game Like It Should Be Played', a campaign where iconic game characters bare their frustrations in a safe place. Created by Hurrah.gg, the premier esports ad agency, 'Play the Game Like It Should Be Played' promotes the biggest online tournament in Asia by focusing on one of its advantages: In this arena, you’ll finally be able to play the way you’ve always wanted to. In the first spot, one of DOTA's most well-known heroes airs her issues. She’s clearly been frustrated for some time, and it’s difficult to hide - just like her true identity (Phantom Assassin). Born from the rebranding of Mogul and Razer Arena, Mogul.gg gives players the chance to enhance their game through tournament organisation, match voting, news and a thriving esports community. It has already registered over one million users, of which 620,000 were registered in the past 1,5 months, representing a 163% rise in new users since December. In the second ad, a counter-terrorist from Counter Strike: Global Offensive lets it all hang out, his identity - if not his emotions - also protected for privacy. (Hey, gaming characters are people, too.) The Silver Slam Tournament kicked off in Asia on February 5th, and features $200,000 worth of Razer currency in prizes. Both spots were released on YouTube and Facebook on January 21st, 2019. They’re currently running across Southeast Asia and in India. |