Saumya Tyagi
Strategist at BBH Mumbai
Mumbai, India
TitleTime To Pop The Party
Agency
Campaign #GoPop
Advertiser VIVO
Brand Vivo V15 Pro
Date of First Broadcast/Publication 2019 / 2
Business Sector Consumer Electronics & Audio-Visual
Philosophy Global smartphone brand Vivo has marked the launch of its new V15 Pro phone in India with a campaign starring actor Aamir Khan.

The Vivo V15 Pro is a game changer in the smartphone segment with not one but two breakthrough camera features – the world’s first 32MP pop-up selfie camera and the triple rear camera, a primo combination that is bound to deliver high quality images and videos even in super low light conditions.

Vivo has partnered with BBH India to create the launch campaign ‘#GoPop’, which consists of pre-launch teasers and two TVCs. The films play to the background track ‘Albatraoz’ by Swedish DJ AronChupa. Both the films show Aamir experimenting with the camera features showcasing the brand promise of superior quality images.
Media Type Television
Length
Strategist
Executive Creative Director
Chief Creative Officer
Creative Partner
Creative Partner
Writer
Head of Production
Business Partner
Head of Strategy
Managing Director
CEO
Managing Partner
Managing Partner
Managing Partner
Production Company
Director
Director of Photography (DOP)
Producer
Producer
Line Production
Associate Producer
Post Production Company
Producer
Sound Engineer

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