| Story | In Regional Mexican music, jackets are part of the outfit of any band. They're flamboyant, folkloric, and original. So, for the launch of their new album, Spotify wanted to promote the band through an item that their fans could identify: their jackets.
We geolocated the cities in the world where Banda MS had the most streams and transformed them into a design pattern for the jackets.
Plays became data, and data became a unique moment for Banda MS and their fans from all over the world. |