Maria Lujan Donaire
Creative Director at Geometry Argentina
Buenos Aires, Argentina
TitleSOYA
Agency
Campaign UPS & DOWNS
Advertiser Volkswagen
Brand Volkswagen Trucks
Date of First Broadcast/Publication
Business Sector Trucks, Pick-Up Trucks
Tagline 20 years riding the ups and downs of Argentina
Philosophy UPS & DOWNS: Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers. In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation. Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.
Media Type Magazine
Chief Creative Officer
Creative Director
Creative Director
Retouch Artist
Production Company
Producer
Executive Creative Director
Agency Producer

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