|Campaign||UPS & DOWNS|
|Date of First Broadcast/Publication|
|Business Sector||Trucks, Pick-Up Trucks|
|Tagline||20 years riding the ups and downs of Argentina|
|Philosophy||UPS & DOWNS: Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers. In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation. Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.|
|Chief Creative Officer||TONY WAISSMANN|
|Creative Director||Maria Lujan Donaire|
|Creative Director||Hernan Damilano|
|Retouch Artist||Ricardo Salamanca|
|Executive Creative Director||Claudio Giovanelli Zaia|
|Agency Producer||José Carrillo|
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