|Date of First Broadcast/Publication|
|Business Sector||Cinemas & Theatres|
|Story||Going to the movies is magical, it is that moment in which we feel alive, sensitive, attentive and willing to absorb sensations, feelings, loosen up, cry, laugh, share, etc. And we share all this with the person who accompanies us, and hundreds of unknown people, who have the same goal as us for more than an hour. It is one of the most enriching entertainment experiences, which gives us pleasure, well-being, and extends from the moment we choose the movie, the cinema and the person who will accompany us and is completed when the movie is over and we share our thoughts, feelings and emotions about the film.To go to the movies is to remember what our day to day makes us forget. Going to the movies, is good for us.|
|Philosophy||The movies are a magical place and we tried to make a piece that is more like a short film than an ad, we wanted to tell a story, but with a powerful insight that shows us an absolute reality. We identify with this piece and with the concept of the whole campaign, it is a hit of reality that makes you want to go out to the movies. Every time I see the campaign I like it more and I hope that people like it just as much.|
|Chief Executive Officer (CEO)||Karina Aiello|
|Chief Creative Officer||Tony Waissmann|
|Executive Creative Director||Claudio Giovanelli Zaia|
|Creative Director||María Luján Donaire|
|Creative Director||Hernan Damilano|
|Art Director||Gaston Canaves|
|General Account Director||Georgina Roccatagliata|
|Account Director||Agostina Luzzi|
|Account Executive||GABRIEL FAERMANN|
|Directors and editors||CLAN|
|Director of Photography (DOP)||Francisco Hauser|
|Executive Producer||SOLEDAD PEREZ VEIGA|
|Post Production||VFX Ratio|
|Production Coordinator||Seba Lopez|
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