Agostina Luzzi
Account Director at Geometry Argentina
Buenos Aires, Argentina
Campaign Rocket
Advertiser Cinemark Hoyts
Brand D-Box
Date of First Broadcast/Publication
Business Sector Cinemas & Theatres
Philosophy Cinemark & ​​Hoyts with Geometry Argentina present "ROCKET", the new spot for Latin America filmed by Javier Usandivaras from Rebolución for the D-BOX seats, which feature the movement in synchronization with the scenes and action of the movie that the viewer is experiencing.

Going to the cinema is about connecting with a story, living it, feeling it, getting excited along with the other spectators, and these seats make the sensations heighten, they make the experience more immersive, since one is much closer to experiencing what the protagonist is living instead of just spectating it.

This commercial manages to show how movie goers travel to that imaginary world that each movie creates, and fulfill his/her dream of feeling or living the scene in the first person thanks to the the D-Box experience in Cinemark.
Media Type Web Film
Chief Executive Officer (CEO)
Chief Creative Officer
Creative Director
Creative Director
Art Director
General Account Director
Account Director
Account Director
Account Executive
Director of Photography (DOP)
Executive Producer
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Advertising Manager
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