| Title | Carling MadeLocal introduces Black Country Fusion |
| Agency | Havas London |
| Campaign | #MadeLocal |
| Advertiser | Molson Coors |
| Brand | Carling |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC. As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects. Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC. As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects. Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent. |
| Media Type | Television |
| Length | |
| Director | Stella Scott |
| Producer | Lundi Shackleton |
| Director of Photography (DOP) | Evelin van Rei |
| Editor | Tom Chick |
| Location manager | Lucinda Spurrier |
| AC | Karl Hui |
| Sound recordist | Bal Rayat |
| Post production | The Mill |
| Colourist | James Bamford |
| Sound mix | Factory |
| Production company | Somesuch |
| Executive Producer | Sarah Pearson |
| Executive Producer | Tom Gardner |
| Creative Director | Lynsey Atkin |
| Producer | Katie Wood |
| Executive Producer | Kiri Carch |
| ECD | Ben Mooge |
| Creative | Lynsey Atkin |
| Creative | Sam Turk |
| Creative | Paul Robbins |