| Title | Bad Ideas |
| Agency | Heads Propaganda |
| Campaign | Bad Ideas |
| Advertiser | CCR |
| Brand | CCR |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Others |
| Philosophy | Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger. In addition to the spot, the LOBO’s character designs are being used in print and outdoor media, as well as starring in a campaign microsite where the user can send a Responsa card to a friend who drives responsibly–or a Bad Idea card, if that’s the case. |
| Media Type | Web Film |
| Length | |
| Executive Producer | Alberto Lopes |
| Executive Producer | Sergio Salles |
| Account Manager | Fernanda Germek |
| Account Manager | Márcia Guimarães |
| Producer | Eduardo Silva |
| Producer | Ricardo Vaz |
| Producer | Helena Jardim |
| Producer | Clara Morreli |
| Production Company | Lobo |
| Director | Alton |
| Concepts | Pedro Jones |
| Concepts | Wilson Panassi |
| Concepts | Fernanda Oliver |
| Concepts | Marcio Guerra |
| Concepts | Bogus |
| Concepts | Christo Silveira |
| Concepts | Julia Goes |
| Animatic | Fernand Oliver |
| Animatic | Antonio Soares |
| Art Director | Christo Silveira |
| Art Director | Alton |
| Art Director | Henrique Lobato |
| Storyboard | Raoni |
| Storyboard | Pedro Jones |
| CG Director | Danilo Enoqui |
| 3D Modeling | Rayza Alvarez |
| 3D Modeling | Jean Oliveira |
| 3D Modeling | Mauricio Sampaio |
| 3D Modeling | Felipe Bassi |
| 3D Modeling | Victor Hugo Souza |
| Colorscript | Bruno Gondim Luna |
| Look Dev | Gabriel Razio |
| Look Dev | Milton Dias |
| Look Dev | Bruno Saber |
| Look Dev | Peretto |
| Look Dev | Victor Hugo Souza |
| Look Dev | Gabriel D'orazio |
| Fur / Yeti | Sérgio Filho |
| Textures | Naiara Lima |
| 3D Render | Luiz Benassi |
| 3D Render | Rafael Braga |
| 3D Render | Igor Colaiacovo |
| Composition | Diogo Girondi |
| Color Artist | Luciano Giumaraes |
| 3D Animation Producer | Leo Candaval |
| 3D Animation Supervisor | Marcio Nicolosi |
| 3D Animation | Fernando Donizetti |
| 3D Animation | Michel Denis |
| 3D Animation | Jonathan Bento |
| 3D Animation | Jorge Zagatto |
| 3D Animation | Ze Alexandre |
| 3D Animation | Jerome Saravas |
| 3D Animation | Vitor Poli |
| 3D Animation | Guilherme Paiva |
| 3D Animation | Jonathan Edwards |
| Matte Painting | Sergio Faria |