Title | Billboards That Saves Lives |
Agency | TBWA Buenos Aires |
Campaign | Billboards That Saves Lives |
Advertiser | La Caja de Ahorro y Seguro |
Brand | La Caja |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Insurance |
Story | We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them. |
Media Type | Billboard |
Length | |
Chief Creative Officer | Pablo Poncini |
Executive Creative Director | Guillermo Castañeda |
Executive Creative Director | Juan Cruz Bazterrica |
Art Director | Joaco Camicha |
Copywriter | Pablo Bugueiro Bertier |
Agency Producer | Juliana Orcaizaguirre |
Agency Producer | Charly Aguero |
Account Director | Loreley Fuganti |
Strategic Planner | Emilia Araujo |
Production Company | Primo |
Direction | Clan |
Executive Producer | Caro Cordini |
Producer | German Lentini |
Director of Photography (DOP) | Marcos Hastrup |
Art Director | Magui Peralta |
Post-production Producer | Majo Villalba |
Post-production Producer | Seba Lopez |
Editor | Manuel Salomón |
Costume | Marina Claypole |
Sound Production | Papamusic |
Colorist | Ale Lescano |
Post Production | Pickle House |
Music | Noroeste Musica |
Advertising Manager | Cristian Alonso |
Advertising Manager | Patricio Lars Hellstrom |
Advertising Manager | Ivan Ferrando |