Ale Lescano
Colorist at Isla
Buenos Aires, Argentina
TitleBillboards That Saves Lives
Agency
Campaign Billboards That Saves Lives
Advertiser La Caja de Ahorro y Seguro
Brand La Caja
Date of First Broadcast/Publication 2019 / 3
Business Sector Insurance
Story We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them.
Media Type Billboard
Length
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
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Agency Producer
Agency Producer
Account Director
Strategic Planner
Production Company
Direction
Executive Producer
Producer
Director of Photography (DOP)
Art Director
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Colorist
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Advertising Manager
Advertising Manager
Advertising Manager

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