|Title||The News You Need To See|
|Brief||On the 22nd of March 2018, the day after Human Rights Day, we launched a new national newspaper, ‘The Daily Abuse - News you need to see’. It documented real abuse stories of victims from the day before, 360 of them, and brought them into the public eye. Each article, served as a voice for the victim. Each story, an honest account readers had to relive in detail, in order to get the message; that yesterday, on Human Rights Day, 360 women’s rights were abused. And that today, tomorrow, and every day that follows, will be no different. Proving, you can’t turn the page on the daily abuse. The Daily Abuse was distributed nationwide and handed out at busy intersections in city centres. Alongside the roads that lead to the intersections, women of all ages and races, stood firmly against the daily abuse, serving as human streetpoles holding up boards with the 360 news headlines.|
|Agency||Joe Public United|
|Campaign||News you need to see|
|Advertiser||People Opposing Women Abuse|
|Business Sector||Anti-Domestic Violence, Sexual Abuse|
|Story||POWA (People Opposing Women Abuse) is a leading South African feminist, women’s rights organization that provides both professional services, and engages in advocacy in order to ensure the realization of women’s rights and thereby improve women’s quality of life. POWA is committed to enhancing the quality of life of all women and girls. The brand envisions a safe and equal society intolerant of all forms of violence against women and girls in all their diversity, where they are treated with respect and dignity and their rights are promoted. This is the vision the brand works tirelessly towards day after day.|
|Media Type||Case Study|
|Creative Director||Roanna Williams|
|Creative Director||Claudi Potter|
|Copywriter||Lillian Van der Merwe|
|Art Director||Hannes de Beer|
|Art Director||Roanna Williams|
|Photographer||Red Head Studios|
|Production Company||African Motion Picture Company|
|Production Company Producer||Julia Klein|
|Agency Producer||Nikki Shackleford|
|Executive Creative Director||Roanna Williams|
|Chief Creative Officer||Pepe Marais|
|Chief Creative Officer||Xolisa Dyeshana|
|Account Manager||Kelly Emerton|
|Account Manager||Amber Mackeurtan|
As Managing Director of Circus Marketing in LA, I collaborate acr...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
I started at Leo Burnett in 2006, moved to Y&R and then Ogilv...
Over the past six months as co-founder of agency start-up The Ele...
A creative thinker with a deep understanding of global insights,...