Title | Walk for Life |
Brief | The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”. |
Agency | McCann Worldgroup Germany |
Campaign | Walk for Life |
Advertiser | AIDS Foundation |
Brand | AIDS Foundation |
Posted | January 2019 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness. |
Media Type | Case Study |
Chief Creative Officer | Sebastian Hardieck |
Executive Creative Director | Martin Biela |
Group Creative Director | Thomas Dempewolf |
Creative Director | Thomas Auerswald |
Creative Director | Jan Portz |
Creative Director | Olaf Haarsma |
Art Director | Sandra Schaus |
Art Director | Junior Art Director |
Creative technologist | Danijel Beljan |
Social Media Strategist | Thomas Kochwasser |
Social Media Manager | Katharina Potgieter |
PR Communication Manager | Jerome Cholet |
Consultant | Steffen Pferr |
Influencer Manager | Steffen Pferr |
Account Manager | Farina Rieken |
Project Manager | Timo Hormel |
Account Manager | Leonie Schliesske |
Production Company | dropout films |
Director | Daniel Seideneder |
Production Company Producer | Wolf-Tassilo Sack |
Production Company Producer | Justin Peach |
Production Company Producer | Maren Rudolph |
Editor | Anika Auerswald |
Editor | Michelle Meier |
Production Manager | Andrea Martinis |
Photographer | Vincent Brod |