| Title | Mental Health is Health |
| Brief | Mental illness isn’t treated like physical illness. The Centre for Addiction and Mental Health (CAMH) created a campaign that challenged people to change their discriminatory mindset towards mental illness. Transit shelters posed thought provoking questions. A docu-series featured people living the disparity between how mental and physical illness are treated. On television and social, a video execution told a powerful story. Online, #MentalHealthisHealth was picked up not just in Canada, but around the world. |
| Agency | Zulu Alpha Kilo |
| Campaign | Mental Health is Health |
| Advertiser | Centre For Addiction and Mental Health |
| Brand | CAMH |
| Posted | January 2019 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | The Centre for Addiction and Mental Health (CAMH) is the largest mental health hospital in Canada, and a world leader in mental health and addiction research. |
| Media Type | Digital |
| Production Company | Untitled Films |
| Chief Creative Officer | Zak Mroueh |
| Creative Director | Catherine Allen |
| Creative Director | Ian Simpson |
| Creative Director | Jon Webber |
| Creative Director | Marcelo Mariano |
| Copywriter | Ian Simpson |
| Copywriter | Dylan Verwey |
| Copywriter | Peter Giffen |
| Art Director | Catherine Allen |
| Art Director | Manali Kulkarni |
| Art Director | Marcelo Mariano |
| Designer | Ryan Booth |
| Designer | Jack Curtis |
| Designer | Marcelo Mariano |
| Agency Producer | Jac Benoit |
| Agency Producer | Teresa Bayley |
| Agency Producer | Ola Stodulska |
| Agency Producer | Nadaa Baqui |
| Digital Artwork | Anna Harju |
| Agency Account Team | Mike Sutton |
| Agency Account Team | Rob Feightner |
| Agency Account Team | Hilary Roberts |
| Agency Account Team | Violet Karbalaei |
| Agency Account Team | Eric Kormos |
| Strategy Team | Tim Hopkins |
| Strategy Team | Sean Bell |
| Strategy Team | Heidi Philip |
| Strategy Team | Vergel Evans |
| Media Agency | UM |
| Director | Caitlin Cronenberg |
| Executive Producer | Lexy Kavluk |
| Line Producer | Jennifer Walker |
| Director of Photography (DOP) | Kris Bonnell |
| Casting Director | Andrew Deiters |
| Production Company | Zulubot |
| Director | Barbara Shearer |
| Production Manager | Jenna Peel |
| Director of Photography (DOP) | James Arthurs |
| Editing Company | Zulubot |
| Director of Content | Cary Smith |
| Editor | Marissa Bergougnou |
| Editor | Jay Baker |
| Editor | Kaisa Pitsi |