Oral B 3D White - "Dating"

Saatchi & Saatchi

Saatchi & Saatchi Bangkok, Thailand

955

Brand: Oral B 3D White
Country: Thailand

Advertiser: Procter & Gamble

Title	Dating
Agency	Saatchi & Saatchi
Campaign	White is Great
Advertiser	Procter & Gamble
Brand	Oral B 3D White
Date of First Broadcast/Publication	2020 / 6
Business Sector	Oral Hygiene
Story	If you think making impression takes time, Saatchi & Saatchi Thailand x Singapore and Oral B want to introduce “White smile power”. You will know that few seconds can win all impressions #WhiteisGreat Saatchi & Saatchi Thailand x Singapore collab with Oral B to introduce new rinse – Oral B 3D White with a series of short VDO with a long impact. They say smile make impression for the first sight, change attitude of other quickly but a big problem is not everyone has impressive smile….so it’s time for we all to take care our teeth to be sparkling white that win all hearts. Oral B 3D White wants to be your helper, giving you a white teeth smile for everybody via online series in a short form of only 15sec but the mightiness of white smile power is shown in a fling of time. Whenever you smile, impression happens to change your life. Story is also told with a light-hearted joke. Told fast, seen result fast. #WhiteisGreat Their rinse is really good.
Media Type	Web Film
Length	15 seconds
Creative Agency	Saatchi & Saatchi
Chief Creative Officer	Sompat Trisadikun
Chief Creative Officer	Ajay Vikram
Executive Creative Director	Paroon Suthaveepramochanon
Creative Director	Somchai Jiu
Art Director	Salin Chumwong
Art Director	Jocelyn Chabanis
Art Director	Eugene Pua
Art Director	Bernard Tan
Art Director	Sompat Trisadikun
Copywriter	Ruksaporn Pornkeeratikul
Regional Business Director	Penny Sadlier
Managing Director	Weeranuch Duangpikool
Account Management Director	Peerajet Sringean
Account Director	Chidlada Gabites
Account Director	Cherylene Chew
Account Executive	Pornpatch Thanaprasitikul
Agency Producer	Sompetch Nuntasinlapachai
Strategic Planner	Paemika Vesaratchpong
Strategic Planner	Kelvin Wang
Director	Natavut Leewairoj
Assistant Director	Phiraphong Thongfoy
Production Producer	Warittha Todilokwet
D.O.P	Abhisit Prasongsup
Casting	Chutimon Lertvanitchkijkul
Wardrobe / Stylist	Angsana Tulakorn
Location Manager	Kornkaew sriinsut
Editor	Sarawut Kaweethammawong
Colorist	Chaitawat Thrsansri
Art	Nattapong Pokiaw
Sound Production	Prodigious