Mohammed Sehly

Mohammed Sehly

Creative Director at Leo Burnett
Riyadh, Saudi Arabia

About me

Mohamed Sehly is a Saudi award-winning Creative Director born in Jeddah.
He grew up, studied and lived big part of his life in Cairo, where he got his Bachelor degree in Marketing. His first stint was an internship at JWT Cairo. That made him love advertising and after then he decided to go back to his hometown, Jeddah, to exorcise all the ideas and insights he had been brewing in his imaginative head since he was a 10-year-old boy watching with sparkly curious eyes all the exotic and wild humorous ads playing on that Egyptian TV!


Sehly worked on remarkable campaigns for brands such as G20, McDonald's, IKEA, Tide, Samsung, Jeddah Season, Zain telecom, Sanofi, SABB (HSBC), Patchi, Rabea tea, Goody, Savola, and several other brands.

Mohamed joined Leo Burnett's office in Jeddah as a Junior Copywriter, where from day one he aimed to make a change in the Saudi Advertising industry and now he is the youngest Creative Director in Saudi and the region.

Languages
  • Arabic - Native
  • English - Native
  • French - Basic

Positions

Creative Director
Leo Burnett
Riyadh, Saudi Arabia
May 2013 - Present (7 years 5 months)
Leo Burnett MEA (Middle East & Africa)
Creative Director Sep 2018 – Present
• Lead strategy and development of creative campaigns ensuring consistent brand communication across channels.
• Effectively manage Creative Teams to produce original and usable concepts in response to creative briefs.
• Lead Creative team by helping them provide the highest quality of creative copy and design driven by the Creative Strategy Brief.
• Contribute to brand and creative campaign planning across online and offline channels.
• Develop and direct the organizational processes of the creative department and support the teams’ professional development.
• Lead the film production process from briefing directors, supervising the shoot and finish the post production.

Senior Copywriter May 2016 – Sep 2018

Copywriter Feb 2014 – May 2016

Junior Copywriter May 2013 – Feb 2014
Copywriter Intern
Cairo, Egypt
November 2012 - April 2013 (5 months)

Education

Bachelor's Degree in Business Administration - Marketing

2008 - 2012 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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