| Title | We Could |
| Agency | Leo Burnett |
| Campaign | We Could |
| Advertiser | McDonald's |
| Brand | McCafe |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Restaurants & Fast Food |
| Story | The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’. |
| Media Type | Television |
| Length | |
| Audio Post Production | 750mph |
| Post Production | Framestore |
| Chief Creative Officer | Chaka Sobhani |
| Creative Director | Peter Heyes |
| Senior Creative | Andrew Long |
| Senior Creative | James Millers |
| Agency TV Producer | Bruce Macrae |
| Head Of Planning | Max Keane |
| Senior Planner | Adriana Ferran |
| Group Project Director | Jamie Teale |
| Project Manager | Sian Collister |
| Client Services Director | Victoria Reiz |
| Business Director | Kate Tweed |
| Account Director | Jassmine Wixon |
| Senior Account Manager | Felicity Davies |
| Account Manager | Kate Aspinall |
| Account Executive | Gabriella Kaas |
| Marketing Director | Michelle Graham-Clare |
| Marketing Manager | Tom O’Neill |
| Brand Manager | Jodie White |
| Assistant Campaign Manager | Harry McLean |
| Copywriter | Andrew Long |
| Art Director | James Millers |
| Planner/CSU Director | Adriana Ferran |
| Media Agency | OMD EMEA HQ |
| Executive Business Director | Jo Butler |
| Associate Director | Lucy Johnson |
| Communications Planning Manager | Jamie Graham |
| Strategy Director | Julia Smith |
| Connections Planning Manager | Anna Martorana |
| Digital Connections Planning Associate Director | Tom Kirkham |
| Investment Associate Director | Alex Neary |
| Production Company | Academy Films |
| Director | Us |
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