Carla Luffe
Editor at adam&eveDDB
Titlethe Lift
BriefOverthinking has taken hold of our heads. We analyse, ruminate and fret. Footwear brand Bianco wanted to challenge this trend, hence its campaign “Step out of your head”. In the short film at the core of the campaign, a man and a woman regularly find themselves standing together in the lift at their work building. But while their subtitled thoughts reveal that they are deeply attracted to one another, they never say a thing. Their "overthinking" leads to a tragic ending, as the woman steps out of the man's life forever. If only they'd stepped out of their heads instead.
Campaign Step out of Your Head
Advertiser Bianco
Brand Bianco
Date of First Broadcast/Publication
Business Sector Women's Shoes
Tagline Step out of Your Head
Story Without dialogue, set in one location, and with a runtime of almost 5 minutes, Bianco tells the greatest love story that almost was. Two people fall in love without the other ever knowing. The only thing that keeps them apart is their overthinking. - What if? What could have been? These the questions bug our minds constantly. Overthinking has taken hold of our brains. Bianco footwear would like you to silence your worst critic - yourself. And Step out of Your Head.
Media Type Web Film
Soundtrack 10db
More Information
Agency Producer
Production Company Producer
Creative Director
Art Director
Art Director
Production Company
Director of Photography (DOP)

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