Carla Luffe
Editor at adam&eveDDB
TitlePart of Society
Campaign Part of Society
Advertiser Mino Denmark
Brand Mino Denmark
Date of First Broadcast/Publication
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline 50 years of discrimination is enough
Story 1960’s Denmark. A man of middle eastern origin comes to Denmark, working for a blacksmith and later brings his family. The negative attitude and racism the family constantly meets creates ripples that are felt to this day. This is a familiar case for a lot of ethnic minorities in Denmark and throughout the western society. Even though outspoken racism and discrimination is less visible than in the sixties (in Denmark at least) the problem hasn’t disappeared. People of ethnicity still feels the discrimination and isn’t handed the same opportunities as their ethnic Danish counterparts when it comes to education, jobs and social welfare.
Media Type Web Film
Soundtrack Martin Hviid
More Information
Executive Creative Director
Director of Photography (DOP)
Music Composer
Final mix & Sound design
Post and Grading
Director of Film Production

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