Shreya Mukherjee

Shreya Mukherjee

SVP, Group Planning Dr/Social Impact Practice Lead at Deutsch
New York, United States

About me

A creative thinker with a deep understanding of global insights, Shreya brings a wide array of talents to Deutsch. She is what we like to call a ‘Boomeranger’. Her first stint at Deutsch began in 2013 as VP, Planning Director. She later left to join Publicis on the CitiBank business as SVP, Strategy Director. She ‘boomeranged’ her way back to Deutsch in 2017 as SVP, Group Strategy Director and currently oversees strategy for PNC Bank and assists in new business initiatives.

In her early career, Shreya sharpened her skills as a “future trend forecaster” of sorts, working at companies like Iconoculture (the global consumer trends company, now part of Gartner) and Now What. She was heavily involved in strategy and innovation projects across the board for brands such as Pfizer and Hershey’s. She spent time at Hall & Partners designing and conducting qualitative research.

Shreya’s knack for global perspective is rooted in her experience working abroad. She started her career based in Mumbai and New Delhi, India. She worked on a number of marketing and sales programs for Times Group (Bennett Coleman and Co.), and as Marketing Manager at Sony Music Entertainment managing promotions and new artist releases like Beyoncé and John Mayer for the Indian subcontinent.  An academic geek, Shreya has two graduate degrees from Warwick University (UK) and The University of Minnesota, Twin Cities. Outside of her work, Shreya founded The Little Warrior initiative, which helps address the consequences of child sexual abuse through education and counseling.

Positions

Deutsch
SVP, Group Strategy Director
United States
September 2017 - Present (2 years)
SVP, Global Strategy Director
New York, United States
September 2016 - September 2017 (1 year)
VP, Planning Director
New York, United States
February 2013 - September 2016 (3 years 7 months)
Senior Strategist
Now What
United States
2011 - 2013 (2 years)
Global Consumer Trends and Asia Specialist, Qualitative Consumer Research including research design, focus groups, ethnographies, shopalongs, interviews, digital ethnography. Brand Vision development, Marketing Strategy, Shopper Insights, Innovation & New Product Development including collaborative/ creative workshops.
Account Manager, Qualitative Research and Global Consumer Trends
New York, United States
2010 - 2011 (1 year)
Design and conduct qualitative research studies based on client goals including brand vision, brand stretch, strategic development, concept testing & development, ideation, creative development, consumer exploration & target illumination and shopper insights.
Qualitative research methodologies included: focus groups/consumer workshops, in-home interviews, shop-alongs, cultural safaris/trend treks, ethnographic research, online bulletin boards

Education

Executive Program for Social Impact Strategy

2019 (1 year)

Women in Leadership Certificate

2017 (1 year)

Master of Arts (M.A.) in Strategic Communications

Master of Arts (M.A.) Field Creative & Media

Degree NameEnterprises (Industry focus: Music) Thesis: A survival kit for an independent record label

Bachelor of Arts (B.A.) in Journalism (Honors)

Thesis: The Indianization of the Star Television Network

Other professional activities

Advisory Board Member

July 2017 - Present (2 years 2 months)
New Brunswick, New Jersey

Founder

January 2015 - Present (4 years 8 months)
The Little Warrior Initiative helps address the repercussions of child sexual abuse through education and counseling. We are starting our efforts in India.

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