Lauren Tanzer

Lauren Tanzer

Founder, Executive Producer at SUMMERJAX INC
Long Beach, United States

About me

If happiness comes from following one’s heart, Lauren Tanzer’s on the right path. Growing up in Melbourne, Australia, she’s always had a passion for going the extra mile. A long-distance runner in her formative years, she also relished the opportunity to direct school plays, bringing cast and crew together to create magnificent productions. Chasing her dreams into her working life, she landed her first “real” job working in the marketing department at the Mammoth Mountain Ski Area in California. Producing events and functions for the popular retreat, after half a decade in the mountains Tanzer headed west for the coast, where she joined the creative team at women’s surf wear brand Roxy. Just like her early days in the theater, she excelled at bringing athletes, models, photographers and creative teams together to develop marketing campaigns, as well as produce unique and engaging content that echoed and amplified the brand’s identity. Shifting gears, in the summer of 2013 Tanzer founded Summerjax after the birth of her son, Jax. Roxy was one of the new company’s first clients and they continue to collaborate together to this day. She’s also had the distinct pleasure of working with other clients such as Hollister, Fender, Asics, Specialized, Samsung and Disney. When it comes to her guiding principles, “believe in yourself,” says Tanzer. “Work outside your habits. Collaborate. Keep learning. Trust your gut. Make it sustainable. Question everything. Do your research. Sketch more ideas. Find inspiration everywhere. The problem contains the solution.”

Positions

President
Long Beach, United States
2013 - Present (7 years 6 months)
ROXY Events Manager
Quiksilver
United States
2010 - 2013 (3 years)
Huntington Beach, California
Produced ROXY's photo/video shoots for global and domestic advertising, experiential marketing campaigns / major events. Managed strategic partnerships and the production of co-branded content. Handled large production budgets and processes for multiple brands. Organized and drove consumer promotions, retail tours, product launches, VIP/media events and brand activations. Oversaw all event communications including messaging on roxy.com, social media and dedicated mini sites. Led cross-functional teams of media professionals, athletes, talent, production staff, social media, public relations, stylists, agency representatives and vendors. Handled talent searches, negotiations and business relations. Managed the full-time Marketing Coordinator
Marketing & Special Events Coordinator
Mammoth Mountain Ski Area
United States
2004 - 2010 (6 years)

Developed marketing plans for year round events to drive visitation, room nights and loyal MVP program members. Major events included: The Big Winter Kick Off, Night of Lights, The Mammoth Concert Series, US Snowboarding Grand Prix, Roxy Chicken Jam, Volcom PB&RJ, West Coast Invitational, The Mammoth Motocross and The Mammoth Festival. Coordinated all communications and promotions of events including the landing page and calendar on mammothmountain.com. Managed the onsite operations of events including logistics, vendors and staff. Planned and implemented in-resort animation and front-line promotional initiatives. Organized and led the consumer trade show program. Oversaw events budgets and all ordering of company-wide promotional items. See less

Education

Ad Dip Business Marketing

2002 - Present (18 years 6 months)

Bachelor Media / Communications Business Marketing

2003 - 2005 (2 years)

Certificate IV Sales

2001 - 2002 (1 year)

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