Abe Romano

Abe Romano

Freelance Senior Producer - Broadcast, Content and beyond at Independent
Greater New York City Area, United States

About me

Lauded as “a true storyteller,” and considered by peers, “the ultimate purveyor of all things cool” wielding “a machete-sized Swiss Army knife of ‘Getting it Done!’” (consistently beating timelines and budgets), I bring 15+ years of experience in all facets of communications, marketing and music along with an extensive “Rolodex.”

Agency-side, I've gone deep into the trenches with a broad and diverse portfolio of top-tier brands. This diversity and experience allows me to remain flexible and adaptable to best suit the brand at hand.

The "business problem" is usually its own solution. Using this approach, in conjunction with sound strategy and stellar creative partners, I've been fortunate enough to share in the success stories of many beloved brands.

Client experience ranges from fashion to pharma and include notables such as: Tommy Hilfiger to Disney, Pharmacia to Bayer Healthcare, AT&T Wireless to Sprint and Bank of America to Michelin and more.

After over a decade within the walls of some of the finest global ad agency networks, I chose to diversify my career with executive-level roles at creative production companies which served my beloved Ad industry, i.e. Music Houses. Having done this has only strengthened my love for "the business." It's also helped sharpen my eye for truly great creative marketing solutions.

Liner notes: I'm an avid martial artist, cyclist, snowboarder and amateur stunt kite pilot. My Super Bowl is the X-Games. I can play the congas, but will never join a conga line. I wanted to grow up to be a comedian when I was a kid, but my Grandma didn't think that was so funny.

Languages
  • Spanish - Pro

Positions

Freelance Senior Producer - Broadcast, Content and beyond
Independent
United States
January 2017 - Present (3 years 8 months)
Partner Agencies include 360i, Wilson, FIG, KBS+, etc.

Brands include Oreos, Boars Head, Just for Men, Spectrum Cable, Macy’s, Marriot, etc…

• Produce multiple Broadcast and Content pieces for various agencies, small to large and in between.

• I make great creative real by building and orchestrating teams of industry sharpshooters, all in the business of making magic happen. Sometimes I amaze myself.
Senior Producer
New York, United States
August 2015 - January 2017 (1 year 5 months)
Premier, Global Advertising Agency. A Publicis Groupe company.

• Produced multiple standard and long-form broadcast and content pieces across the portfolio of brands, including General Mills, Walmart, Glaxo-Smith Kline brands, HSBC with combined production budgets exceeding $15MM

• Produced the highly-acclaimed 2016 “Holiday Hypnosis” spot as well as 2015's "Give or Receive" Holiday campaign for Walmart, both lauded in Illustrious trade publications.
Senior Producer (Freelance)
New York, United States
March 2015 - May 2015 (2 months)
Independent Integrated Marketing Communications Company.

• Produced the first thematic global content piece for Kiehl’s
• The title, “Act Any Age” was featured globally online and at retail in over 90 countries
• Produced project on time and on (ridiculous) budget
Senior Producer
New York, United States
March 2014 - March 2015 (1 year)
Independent “Brand Agency for the Digital World”

• Founding member of the F&P production team, championing Sprint’s notorious “Frobinson’s” TV campaign among others
• Managed all facets of production for Sprint broadcast spots and content from pre to post-production to release
• Lead producer for music and sound responsible for sourcing and building the agency's first in-house audio production suite
VP, Marketing and Business Development
New York, United States
January 2012 - January 2013 (1 year)
Music Production Company specializing in original composition, licensing and sonic strategy for commercial, TV, and Film

• Lead all outfacing marketing and branding initiatives, including all facets of social media strategy and execution
• Conceptualized, designed, developed and launched Big Foote’s fully adaptive website, its first update in over three years
• Responsible for business development strategy, utilizing the company’s rich 20-year heritage, positioning it for future success in an ever-evolving marketplace
• Oversaw sales teams, strategy, forecasting, channel management, and client relations
Founder / Mad Man / Zen Master
L15T3N AUDIO
United States
October 2009 - November 2011 (2 years 1 month)
Independent Audio Solutions Company providing Music Production, Supervision, Sound Design, Sync Licensing, Voice Over, Editing, etc.

• Founded L15T3N, an independent music production network providing audio solutions for TV, film and commercial work
• Responsible for all creative conceptualization/execution, all outfacing marketing as well as client relationships
• Utilize extensive industry experience to consult on marrying sound to other creative platforms and executions
• Orchestrated a Global network of producers, composers, sound designers, Foley artists and more

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