I help brands and bands shape culture, ﬁnd purpose and live their best lives.
With more than ten years at the bleeding edge of entertainment and advertising, I’ve studied the laws of attraction, mastered the art of storytelling, and conquered the code to capture lightning in a bottle.
As CCO of VICE's creative agency in NYC, I lead an orchestra of brilliant minds making content that is culturally intelligent, self-aware and magnetic. Previously Executive Creative Director at Universal Music Group, I launched the label's in-house creative agency throughout APAC (and officially crowned an island off Sydney 'Bieber Island'). Prior to this, I led creative and production at East London culture marketing agency Pd3; redefining the ways artists and brands can live in perfect harmony.
I've been #blessed to work with some of the wildest minds in music, media, and adland including artists like Bieber, Weezer, Beyonce, Jurassic 5, Kid Cudi and The Killers, brands like lululemon, Levis, Nike, Google and MGM, partners like Live Nation, Arsenal FC, AEG, NME, Kerrang and Coachella, and at places like O2, Universal Music, Sony, Villain, VICE and Virtue.