Cameron Farrelly

Cameron Farrelly

Chief Creative Officer at Virtue by VICE
Brooklyn, United States

About me

I help brands and bands shape culture, find purpose and live their best lives.

With more than ten years at the bleeding edge of entertainment and advertising, I’ve studied the laws of attraction, mastered the art of storytelling, and conquered the code to capture lightning in a bottle.

As CCO of VICE's creative agency in NYC, I lead an orchestra of brilliant minds making content that is culturally intelligent, self-aware and magnetic. Previously Executive Creative Director at Universal Music Group, I launched the label's in-house creative agency throughout APAC (and officially crowned an island off Sydney 'Bieber Island'). Prior to this, I led creative and production at East London culture marketing agency Pd3; redefining the ways artists and brands can live in perfect harmony.

I've been #blessed to work with some of the wildest minds in music, media, and adland including artists like Bieber, Weezer, Beyonce, Jurassic 5, Kid Cudi and The Killers, brands like lululemon, Levis, Nike, Google and MGM, partners like Live Nation, Arsenal FC, AEG, NME, Kerrang and Coachella, and at places like O2, Universal Music, Sony, Villain, VICE and Virtue.

Sector Experience


Chief Creative Officer
Brooklyn, United States
August 2018 - Present (1 year 11 months)

Virtue is the creative agency born inside VICE.

HQ in Brooklyn with 26 siblings around the world.
We make culture, creative and content that speaks to smart, sophisticated young people.

Executive Creative Director
VICE Media
United States
October 2016 - Present (3 years 9 months)
Leading a team of 65 creatives, designers, editors, writers, art directors, architects and internet intellectuals to deliver short form, long form, mid form content to impossible to reach audiences all around the world
Executive Creative Director
August 2014 - October 2016 (2 years 2 months)
Pop culture collaboration that turns heads, wins hearts and makes noise.
Artists like Justin Bieber, Drake, AC/DC, Empire Of The Sun, Katy Perry & Avicii
Brands like Coke, Optus, Playstation, Ray Ban & Budweiser

Executive Creative Director
Bring Agency
August 2014 - October 2016 (2 years 2 months)
I launched Universal Music Group's first ever stand alone agency, in partnership with One Green Bean and Havas. BRING offered brands entertainment-led creative solutions drawing on a roster of global superstars across 11 different record labels.
Head of Project Creation & Partner
London, United Kingdom
July 2007 - August 2014 (7 years 1 month)
As a Partner at culture marketing agency pd3, I oversaw creative development and production across experiential, content, and partnership-led campaigns. What started as 5 misfits grew to 55 with us winning IPM's 'Agency Of The Year' 2012, 2013 & 2014


We made untraditional work for O2, Live Nation, AEG, YouTube, War Child, Arsenal FC, Nike, Ray Ban
, Victorinox
, Waitrose
, Glastonbury, Atlantic Records and Sony Music.


Bachelor of Arts & Bachelor of Secondary Education / Acting, Media, Communications, English

1998 - 2001 (3 years)

Gregory Terrace Field Of StudyHistory, Acting, Art, Film & Television, English

1990 - 1997 (7 years)

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