| Title | Project Understood (130s) |
| Agency | FCB Canada |
| Campaign | Project Understood |
| Advertiser | Google AI / Canadian Down Syndrome Society |
| Brand | Google AI / Canadian Down Syndrome Society |
| Posted | April 2020 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Worldwide Creative Partner EVP | Fred Levron |
| Associate Creative Director | Elma Karabegovic |
| Associate Creative Director | Michael Morelli |
| Associate Creative Director | Marty Hoefkes |
| Copywriter | Shannon McCarroll |
| Copywriter | Jason Soy |
| Chief Strategy Officer | Shelley Brown |
| Strategy Director | Eryn LeMesurier |
| Strategy Director | Shelagh Hartford |
| Strategy Coordinator | Audrey Zink |
| Managing Director | Tracy Little |
| Managing Director | Tim Welsh |
| Account Director | Blake Connolly |
| Account Supervisor | Olivia Selbie |
| Agency Producers | Sarah Michener |
| Agency Producers | Kristine Lippett |
| VP of Operations | Shandi Horovitch Horovitch |
| Project Manager | Cori Pettit |
| Product and Technology Solutions | John Sime |
| Head of Global Innovation | Kris Hoet |
| PR | Shannon Stephaniuk |
| Production Company | FuelContent |
| Director | Scott Drucker |
| Line Producer | Sarah Michener |
| Director of Photography (DOP) | Scott Drucker |
| Director of Photography (DOP) | Chet Tilokani |
| Cameraman | Scott Drucker |
| Cameraman | Chet Tilokani |
| Sound | Nicolas Field |
| Make-Up | Neil Silverman |
| Photographer | Cassidy Clemmer |
| Editing Company | Outsider Editorial |
| Editor | John Gallagher |
| Editor | Michael Barker |
| Assistant Editor | Scott Edwards |
| Executive Producer | Kristina Anzlinger |
| Transfer Facility | Alter Ego |
| Colorist | Eric Whipp |
| Online Facility | Alter Ego |
| VFX Artist | Eric Perrella |
| Alter Ego Producer | Caitlin Schooley-Groneveldt |
| Grayson Matthews | |
| Music Track Director | Mark Dominic |
| Vlad Nikolic | |
| Kelly McCluskey | |
| Speech Pathologist | Amanda Cotton |
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