| Philosophy | Today, World Parkinson’s Day, sees the launch of a hard-hitting campaign from Parkinson’s UK, aimed at raising awareness of the brutality and gravity of the neurological condition. Created by ENGINE, ‘Parkinson’s is’ highlights how Parkinson’s is far more than just the widely perceived “shakes” and is prevalent in a much more diverse group of people than the public might expect – challenging the misconception that it predominantly affects older men. The film opens with a young tattooed father explaining that “Parkinson’s is my depression”, a lesser known symptom, while a young mother follows with “Parkinson’s is my slowness of movement”, as we see a lipstick simply held next to her lips. Beyond these individual stories the film also explores how the condition affects others, including a woman describing how she worries about her husband’s next fall. To ensure complete authenticity, ENGINE commissioned the film to feature four people who live with Parkinson’s as opposed to using actors. The work will run for six weeks on Broadcast VOD and across Facebook and Instagram social channels. Two people every hour are diagnosed with Parkinson’s, but together we will find a cure. |