|Title||By word of mouth|
|Title (original language)||De boca en boca|
|Campaign||By word of mouth|
|Date of First Broadcast/Publication|
|Story||The agency and the brand presented the platform with the aim of activating the freshness of Generation Z. Together with the artist Ecko, they invited young people to share their thoughts to create a song that reflected their feelings in such a special year.|
|Media Type||Music Video|
|Managing Director||Juan Cáceres|
|Creative Chairman||Fernando Bellotti|
|General Creative Director, Experience||Leo Orsolini|
|General Creative Director||Fabio Mazia|
|Creative Director||Alberto Fernández|
|Director of Integrated Production||Mercedes Alonzo|
|Client Services Director||Lucas Piacentini|
|Account Supervisor||Bernardita Musa|
|Creative Team||Martín Racca|
|Creative Team||Nahuel Villagra|
|Creative Team||Martín Pettinari|
|Creative Team||Christian Arias|
|Creative Team||Estela Ferrandis|
|Creative Team||Arnaldo Aldana|
|Brand Planner||Esteban Minoyetti|
|Director Experience Planning||Juan Ciarlo|
|Digital Producer||Rosario Sforza|
|Digital Producer||Emanuel Musaco|
|Data Science & Engineering Director||Cristian Laiun|
|Data Science Coordinator||Máximo Romano|
|Data Analyst||María Sol Ceresetto|
|Data Analyst||Eugenia Delpau|
|Director of Production Operations||Berty Gimenez Brotons|
|Production Manager||Federico Puricelli|
|Media Director||Juan Strassera|
|Media Coordinator||Alejandro Diaz|
|Media Planner||Melanie Schilling|
|Executive Producer||Adrián D’Amario|
|Executive Producer||Diego Dutil|
|Producer||Tito Ortiz Basualdo|
|Director of Photography (DOP)||Francisco Hauser|
|Art Director||Rodrigo Salari|
|Post Production Coordinator||Julian Lopez Coppola|
|Music Composer||Andrés Cortés|
|Master Recording||Javier Fracchia|
|Advertising Manager||Eugenia Krismancich|
|Advertising Manager||Carolina Miranda|
|Advertising Manager||Marco Bertolosso|
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