| Philosophy | Laundry Partners With J.Walter Thompson Atlanta On Powerful “Moments of Impact” Digital Series For Marine Corps Recruiting Command Design-driven animation & production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command, which launched on their website on April 11th. The shorts will also be shared via their social channels and YouTube channel. Through the battles they win, the positive impact that Marines have on individuals, communities, and the Nation can be traced back to their fighting spirit, honed and sharpened by their training. Featuring the real stories of three Marines, the “A Fight to Win” short films use a mix of live-action and animation to capture the exact life-altering moment each one experienced on the battlefield or in training, which inspired them to make a positive difference, during and after their service. The first profiles Former Marine Recon Platoon Commander Jake Harriman and his U.S.-based social venture, Nuru International. Harriman founded the organization with a mission to end extreme poverty in remote, rural areas after witnessing first-hand how some impoverished families struggle to survive in Southern Iraq. The second tells the story of active-duty Infantry Marine Juan Vasquez, whose humanitarian mission during the devastation of Katrina, brought families back safely back together. Marine Corps Reservist Jonathan Gillis explains the driving force for a 3D-printed drone for the modern battlefield. Born out of the Marine Corps’ barracks the drone marked a cultural shift in military innovation, as it was conceived and developed by a diverse team of Marines representing various ranks and professional backgrounds. For the Harriman story, an oil painting-inspired look spoke to the tension of being in Iraq during the war; by going dark and gestural, the animation complemented the chaos and sadness of that particular moment of impact. Additionally, by leaning more into silhouettes, the effect was similar to a memory -- somewhat vague and confusing due to the violent nature of the story. For the Vasquez short, Laundry went for a more muted, gritty and graphic look to convey the stormy nature and hopelessness wrought by Hurricane Katrina. Finally, for the Gillis story, the team created a cleaner, more colorful graphic approach, which spoke to the technical aspect of the story, as well as to reflect the tone of optimism and innovation in the piece. United States Marine Corps: Capt Johnny Henderson & SSgt Bryan Nygaard |