Title | Forte Femme |
Agency | Voskhod |
Campaign | Forte Femme |
Advertiser | Forte Bank |
Brand | Forte Bank |
Date of First Broadcast/Publication | 2019 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Philosophy | Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development. |
Media Type | Digital |
Length | |
Copywriter | Georgy Kornilov |
Copywriter | Anton Rozhin |
Copywriter | Artem Epanchintcev |
Copywriter | Alfia Khafizova |
Art Director | Vladislav Derevyannykh |
Art Director | Kirill Ratman |
Producer | Elizaveta Larionova |
Creative Director | Andrey Gubaydullin |
Strategist | Veronika Malikova Kombinat |
Agency Producer | Yelena Dmitriyeva |
Producer Assistant | Taissiya Samoilova |
Producer Assistant | Tomiris Kassenova |
Creative Director | Nikita Yermolayev |
Copywriter | Rassul Abidov |
Art Director | Diana Korchevskaya |
Director | Darya Yastrebova |
Production | Daddy's Film |
DOP | Tim Lobov |
Producer | Egor Solomatin |