Georgy Kornilov
Copywriter at Voskhod
Ekaterinburg, Russia
TitleForte Femme
Agency
Campaign Forte Femme
Advertiser Forte Bank
Brand Forte Bank
Date of First Broadcast/Publication 2019
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
Media Type Digital
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Agency Producer
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