| Title | IKEA Sleeves |
| Agency | emg |
| Campaign | Gratitude on our skin |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Retail, Distribution & Restaurants |
| Philosophy | Сelebrating 75 years of IKEA, we wanted to say 'thank you' to every customer who have been with us. The problem was — we could not mess with classic navigation scheme of IKEA. Too bad :( So we used the best ad space available and put this gratitude on our skin — i.e. employee arms. Well, almost so. Technically, we created tattoo-sleeves where key brand items were portrayed along with a phrase 'thanks for coming!’ This is how we said 'thank you’ to every customer, using 0 media budget and earned a lot of free media mentions. Well done, huh? |
| Media Type | Television |
| Length | |
| Country Payments Manager | Olesya Voronina |
| Country Loyalty Manager | Yulia Avtonomova |
| Managing partner, creative & strategy | Anton Melnikov |
| Creative Director | Maxim Kolyshev |
| Creative Director | Tatarnikov Evegeny |
| Art Director | Vadim Petrov |
| Pre Press Designer | Sergey Zinchuk |
| Creative Designer | Ekaterina Isupova |
| Art Director | Alexey Rogov |
| Copywriter | Selivanova Ekaterina |
| Client Service Director | Andrey Trubetskoy |
| Account Director | Solovyeva Anna |
| Account Manager | Shager Alina |
| Account Manager | Gubina Kristina |