| Title | Predictable Swedes |
| Agency | Great Advertising Group |
| Campaign | Predictable Swedes |
| Advertiser | Bonava |
| Brand | Bonava |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Others |
| Philosophy | Russians have little trust in building companies. Developers often finish their building projects behind schedule, or never finish them at all. Bonava is quite a different story though. Bonava is a Swedish developer with a very important trait for Scandinavians — 100% predictability. If a Swede says he’s going to do something, consider it done. And it doesn’t matter what the promise is — to drink a glass of water, or build a house. |
| Media Type | Case Study |
| Length | |
| Creative Director | Ruslan Kravchenko |
| Art Director | Mikhail Rossinskiy |
| Art Director | Ekaterina Potaman |
| Digital Creator | Igor Sparin |
| Copywriter | Sergey Filipchenko |
| Account Director | Ilya Litnitskiy |
| Account Manager | Anastasia Sitnikova |
| Strategy Specialist | Polina Osherenko |
| Digital Producer | Tatiana Arnautova |
| Head of Marketing | Elizaveta Kuzmich |
| Marketing Specialist | Svetlana Komulainen |
| Advertising Specialist | Svetlana Titova |
| Online Advertising Specialist | Sofia Ivanova |
| Production | HotShot Films |
| Executive Producer | Alexandra Leybovich |
| Producer | Marina Ginzburg |